DIVA Cup Rebrand
Overview
In one of my senior design courses, we were tasked with selecting a problem, issue, or cause that we were passionate about and applying our skills as designers to be part of the solution. I selected the brand DIVA Cup, aiming to destigmatize periods and make menstrual cups more appealing than tampons or pads. Targeting Gen Z women ages 19–23, this was my new interpretation of the brand. Skills demonstrated include branding, packaging, and organic social design.