1-800 Contacts needed new imagery for its online vision prescription renewal service, ExpressExam. The previous content library lacked specific shots that were needed for merchandising campaigns and needed a refresh. To accomplish this, I orchestrated a four-day photo and video shoot to build out the library. There was an extensive shot list that detailed each step of ExpressExam. I held casting calls for talent and hired two models for the shoot, along with a HMU artist. Skills demonstrated include production design, set design, prop and wardrobe styling, talent casting, and art direction.